Every capsule, traced back to the field.
We follow a supplement backwards, from the capsule in your hand to the farm, forest, hive or fermentation tank where it began, and we ask the question most brands are rarely asked: how do you know?
Six issues, source by source.
Seed to Capsule launched in the summer of 2025 as the supplement sourcing title of VOL Collective, the independent editorial studio in New York. The first issue carried eight founder interviews, each with a sourcing map that followed one ingredient from grower to capsule.
We credit founders who can name their growers and show their paperwork, and we say plainly when a step in the chain is still opaque. We never make health claims, and we treat words like clean, pure and natural as claims that need a document behind them.
Today 30,600 people read Seed to Capsule each month, most of them in the US, and 7,700 get Behind the Label every Tuesday. Sixty-two percent have looked up a brand's testing page or certificate of analysis before buying. They are careful buyers, often for a whole household, and we write for them.
The people behind Seed to Capsule
Daniel Mercer
Publisher & Editorial Director
Natalie Hayes
Editor-in-Chief
Vivian Hart
Executive Editor
Ramin Vandi
Director of Features & PartnershipsMackenzie Harper
Managing EditorWesley Rowe
Deputy EditorJulian Nakamura
Commissioning EditorAngela Farrell
Science EditorCaleb Tanaka
Wellness EditorChloe Alvarez
Contributing EditorEllen Chandler
Copy EditorRosa McAllister
Associate EditorAdrienne Kennedy
Photo EditorVanessa Spencer
Contributing PhotographerElise Bailey
Art DirectorChristina Pearce
Newsletter EditorDana Kessler
Features EditorKristen Decker
Features EditorHolly Rasmussen
Features EditorSeed to Capsule, year by year
- 2023
VOL Collective begins
VOL Collective publishes its first interview in New York. The questions our editors ask most often, where is it from and who checked it, become the brief for a new title.
- 2024
Following the paperwork
We start collecting certificates of analysis, farm records and lab reports from founders, and learn which brands will share them.
- 2025
Issue 01
Seed to Capsule launches in the summer with eight founder interviews, each with a sourcing map from grower to capsule.
- 2026
Issue 06 and the first supply walk
The sourcing guides launch in July, Behind the Label passes 4,000 subscribers, and this autumn we follow one ingredient from harvest to the encapsulation room with the founders from Issue 06.
